Position Type: Full-Time, Remote Working Hours: AEST Business Hours
At Pavago, one of our clients is hiring an experienced Ecommerce Manager to own and grow the entire ecommerce engine for a fast-growing consumer brand.
This is not simply a paid media role. You'll be responsible for performance across the full ecommerce customer journey — acquisition, conversion, retention, merchandising, and customer experience.
You'll work hands-on across:
Success will be measured by overall business outcomes including revenue growth, conversion rate, AOV, LTV, retention, ROAS, and CPA — not advertising metrics alone.
A dedicated creative team will produce design assets and content, but you'll actively influence creative strategy by identifying winning messaging, customer motivations, and performance trends.
If you understand ecommerce as an interconnected growth system and know how to turn customer and performance data into measurable revenue growth, this role is a strong fit.
Own overall ecommerce performance and identify growth opportunities across the entire funnel.
You'll:
Take hands-on ownership of the Shopify storefront and conversion experience.
Optimize:
Develop and execute CRO initiatives involving:
Use behavioral data to identify friction and improve the customer journey.
Implement theme-level Shopify improvements where appropriate and collaborate with developers on more advanced functionality or technical enhancements.
Own and optimize ecommerce acquisition across Meta Ads and Google Ads.
Manage:
You'll:
Use performance data to influence creative direction.
You'll:
You are not expected to personally produce every creative asset, but you should understand why creative performs and what should be tested next.
Own the performance and optimization of customer retention programs within Klaviyo.
Manage and improve:
Identify opportunities to increase:
Monitor deliverability and continuously improve lifecycle performance based on customer behavior.
Monitor performance across the entire ecommerce ecosystem.
Work with:
Analyze:
Use behavioral analytics, session recordings, funnel data, and ecommerce reporting to identify opportunities that may not be visible through advertising dashboards alone.
Prepare monthly reporting with clear insights, recommendations, and execution priorities.
Own and support technical SEO improvements across the ecommerce store.
You'll:
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