Job Description

Digital Marketing Manager

Under the direction of the Director of Marketing & Communications, the Digital Marketing Manager will be responsible for the development and execution of omnichannel marketing plans, with a heavy focus on digital and mobile channels. This role will support member acquisition and retention activities of four product lines across MA and NH. Role requires a multi-faceted digital marketing that can oversee our digital vendor, manage our online advertising campaigns, SEO strategy, website UX, social media, and web content creation. This role is responsible for adopting a test-and-learn strategy across key channels and reporting/interpreting results to key stakeholders. The Digital Marketing Manager will build and maintain productive working relationships across all BMC HealthNet Plan and Well Sense Health Plan departments and with external customers and take on other responsibilities as needed.

• 7 or more years of progressively responsible marketing experience

• Hands-on experience with Digital Ad Platforms, SEO, Email marketing, and Content Management Systems

• Google Ads Certified or equivalent level of hands-on Google Ad optimization experience

• Google Analytics Certified or equivalent level of hands-on Analytics expertise and understanding of interaction between Google platform products

• Experience developing and executing integrated marketing plans

• Strong oral and written communication skills; ability to interact with all levels of the organization.

• Demonstrated ability to successfully plan, organize and lead complex projects.

• Proactive and forward thinking; strong interest in implementing innovative technologies, processes, and ideas.

• Detail-oriented, excellent proof reading and editing skills.

Responsibilities:

• Responsible for helping develop and administer annual marketing and digital communications plans.
• Manages BMC HealthNet Plan's digital presence-- Including website, social media, online advertising, texting, automated calls, and email communications—in conjunction with the Marketing team.
• Optimizes PPC and SEO accounts across our three business lines, with the support of our digital agency.
• Updates/reports monthly dashboard insights and testing plans to key stakeholders.
• Serves as liaison with our web development vendor and drives development of new websites or features as needed.
• Develops business justifications for member and provider portal enhancements/UX improvements, and helps drive those enhancements to completion. Develops communication plans that drive increased portal adoption.
• Works collaboratively with members of the Marketing team to integrate market research intelligence across digital and mobile properties.
• Works with internal business analytics group to gather market and membership trends and applies that information to develop data-driven strategies for membership growth.
• Researches and implements new channels or activities that would support our member acquisition and retention efforts.
• Develops web-based content and works with our design team to source imagery and graphics for the websites.
• Oversees portals used to manage omnichannel outreach efforts, such as our texting portal, automated call portal, and orientation material portal.
• Assures compliance of all BMCHP marketing activities with state and federal regulatory requirements; Ensures legal review of advertising and promotional activities.
• Ensures corporate identity and brand standards are maintained.
• Supports Quality and Care Management initiatives in achieving programs designed to improve the overall health of our member populations.
• Performs other duties as required.

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